TWO FRIENDS.
ONE BIG MISSION.
We started The Everyday Ops because we watched small businesses get left behind while big companies raced ahead with AI — and we knew exactly how to fix that. So we did.
We saw the gap. We decided to close it.
When AI started taking off, something bothered us. The conversation was happening entirely at the enterprise level — billion-dollar companies with entire tech teams and massive budgets. Meanwhile, the small business owner working 60-hour weeks had nobody in their corner explaining what any of it meant for them.
Beth had lived it firsthand running her own business. She knew what it felt like to hear "just use AI" without anyone telling you how, what, or why. And Alicia had spent years in operations, watching perfectly good businesses run inefficiently because the right systems weren't in place.
We were already the people our friends called when they had questions about AI tools. We were already the ones translating the hype into actual practical steps. Everyday Ops was the natural next move — turning something we were already doing into something that could actually scale and help more people.
I’m Beth Aden, a builder, strategist, and truth-teller from Missouri who knows how to take chaos, confusion, and too many moving parts and turn them into something clear, usable, and real. I didn’t start an AI business because AI was trendy. I started it because I could see people were overwhelmed, under-supported, and getting buried in noise, and I knew I could help make it make sense.
I'm Alicia! My background is in operations and administration — which means I have a rare and genuinely useful superpower: I can take a big idea and turn it into a system that works on a Tuesday morning when everything else is chaotic.
